STRONG MEMORY

Monday, 28 April 2014

Five Key Questions

 
Keyword
Five Core Concepts
Five Key Questions
#1
AuthorshipAll media messages are "constructed."Who created this message?
#2
FormatMedia messages are constructed using a creative language with its own rules.What creative techniques are used to attract my attention?
#3
AudienceDifferent people experience the same media message differently.How might different people understand this message differently from me?
#4
ContentMedia have embedded values and points of view.What lifestyles, values and points of view are represented in; or omitted from, this message?
#5
PurposeMost media are organized to gain profit and/or power.Why is this message being sent?
Posted by jcreator at 17:44
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